Sam's Construction, a local contractor in Ann Arbor, MI has been in business since 2011. Employing 2 people they were looking to expand in nearby areas with the goal of growing a larger customer base. Sam came to AdiQ to help build an online presence in order to achieve this goal. Their website was the one marketing tool they had in place and it did not clearly define who they were or offered and with very limited ways for a customer to engage let alone be found by new customers it was an underperforming site.
The Problem
Not currently ranking
Needs a website
Needs more business
Creating local awareness of Sam’s services was critical and reaching new areas was even more critical. With the need to rank on the search engines and quickly, updating company information on existing online directories as well as getting Sam on popular directories was key to a successful program with us. These optimizations in conjunction with a brand new search engine friendly web site we had Sam ranking #1 for “masonry” searches and #5 for “general contractor” across all target locations in less than 3 months. After launching a certified Google + profile page prospects can now see what others think of Sam acting as the largest referrer of traffic to Sam. Sam’s customer rating grew to 5 stars!
One year later, we continue to enhance Sam’s website with fresh content relevant to their target audiences and locales which has resulted in a richer experience for prospects and has delivered 150+ leads! The rapid growth and local recognition of high quality work, longer hours, senior discounts and significantly reduced rates sets Sam apart from the competition - they just needed a way to share it and we helped them with that.
The Solution
Create An Optimized Web Presence.
List business on Local Directories
Verify Business as a Local Business by Google
Rank in Top 10 Search Results
List business on Yelp
Strategically Optimize Business to increase Sales and Leads
